QUALITATIVE
ICM Qualitative comprises a team of specialists who offer expertise in traditional and evolving research techniques.
We conduct qualitative research on behalf of national and international clients among consumers and business-to-business respondents. We work on stand-alone qualitative studies and integrated projects that combine the best of qualitative and quantitative techniques. Whether it’s in-home observations, co-creation workshops, video diaries, blogs, accompanied shops or tried and tested group discussions, we approach every project with commitment and flare.
For more information on the qualitative techniques we use please visit our techniques section or click here to meet the team.
