QUALITATIVE
You’ve created your design mock ups, you’ve sweated over your marketing messages, you’ve brainstormed your target markets and straw men. Now, do they fit?
ICM research have developed techniques to test the fit between mock up, message and market and how that can best be developed to ensure they work together in the most effective way. We integrate hall tests, focus groups and in depth interviews to ensure the design pathway is cleared for our clients.
