QUALITATIVE
Utilising ethnographic techniques and video diaries, Out of the Box research can help you to understand how customers get to grips with your product, right from the moment it lands on the doorstep.
Essential for new product development, Out of the Box can help you understand the users complete experience, from set up, installation to grappling with the customer help line.
Video footage is used to bring the experience to life, and show how the product fits into the home or office environment.
