QUALITATIVE
ICM International Qualitative, behind (and in front of) the mirror in all parts of the world from Beijing to Boston. It’s our experience that tells us global qualitative studies are best delivered by a tight network of strong partners in all markets; with the added flexibility of being able to shuffle our team depending on project requirements.
Our consistent and experienced teams personally brief our local partners and get their hands dirty in the markets themselves. This includes purchasing mobile phones in Santiago, Chile, setting up Hi5 accounts in Mexico, eating Chicken Tikka Masala in Mumbai, becoming a member of LA Fitness in L.A. and taking the sleeper train from St Petersburg to Moscow.
So, grab your passport, your credit cards, your mobile phone and your lucky tape recorder and hit the road!
