PANELS
Rather than conduct surveys with fresh samples each time, our clients are increasingly turning to one of our panels, to conduct research.
Among samples of the general population and groups of particular interest, our research suggests that panel members give responses that can closely mirror those obtained from ad-hoc samples. As members of our NewVista panel respondents are treated as trusted employees who understand they are being well paid by us to give their carefully considered responses.
For research among senior managers, IT specialists and pharmaceutical samples, panels represent a high quality, low cost alternative to ad-hoc sampling that typically delivers very low response rates.
