PANELS
ICM panel members are valued employees.
Asked to choose between a boring survey that pays £2 and a similar length survey on an interesting subject that pays nothing, 4 in every 5 panel members would choose the former. The primary motivation therefore for most people answering questions online is the money they hope to earn for their efforts. We believe in rewarding people properly for carefully considered opinions, treating panel members as valued employees. In return we exercise effective quality control measures over their work to ensure that panel members play fair with us. For example Newvista panel members are paid £1 for every 5 minutes they spend answering questions. In return, panel members understand that we cannot use their responses if they are found to have given insufficient attention to the tasks we ask of them.
Quality responses from our panel members means we are able to provide clients with quality data, ensuring more work for our panellists. This sets us apart from the rest of the online research industry, who mainly have ineffective quality control procedures and pay rates that are in most cases well below the minimum wage.
Apart from our fair pay policy and quality control measures we aim to maintain a dialogue with panel members, informing them of how their responses have been used to help clients make better, more informed decisions about products and services introduced or improved following presentation of the results.
