PANELS
Combining ICM's sector expertise with the resource of a UK panel of business decision makers
BusinessVista is ICM's online panel of business decision makers designed specifically as a resource for research. Combining with ICM's established sector expertise in Technology, Finance, Retail, the Public Sector and Healthcare, the BusinessVista panel provides a powerful resource to deliver cost effective, high quality research with this critical business audience.
The BusinessVista audience is profiled by a range of key business and decision making variables including:
- Company size
- Industry Sector
- Job title / function
- Overall decision making responsibility by business need
- Detailed decision making information by stage of process and product or service type
- Background information on business use of technology products and services
The aim of the panel is to provide a readily available cost-effective source for accessing sample for specific projects. Using the panel will avoid the costs of lengthy screening and qualification procedures typically required for decision maker projects.
The aim of the panel will be to provide a readily available source for accessing sample for specific projects. Using the panel will avoid the costs of lengthy screening and qualification procedures typically required for decision maker projects.
