PANELS
Combining ICM's sector expertise with the resource of a UK panel of business decision makers
BusinessVista is ICM's online panel of business decision makers designed specifically as a resource for research. Combining with ICM's established sector expertise in Technology, Finance, Retail, the Public Sector and Healthcare, the BusinessVista panel provides a powerful resource to deliver cost effective, high quality research with this critical business audience.
The BusinessVista audience is profiled by a range of key business and decision making variables including:
- Company size
- Industry Sector
- Job title / function
- Overall decision making responsibility by business need
- Detailed decision making information by stage of process and product or service type
- Background information on business use of technology products and services
The aim of the panel is to provide a readily available cost-effective source for accessing sample for specific projects. Using the panel will avoid the costs of lengthy screening and qualification procedures typically required for decision maker projects.
