OMNIBUS
Due to its flexibility omnibus is often adopted for a variety of research purposes. Some examples are:
Opinion Polling
Gauge public opinion on a wealth of issues, ranging from attitudes towards climate change and the smoking ban to opinions about the nations favourite celebrity or ideal holiday destination.
Product Profiling and Proposition Testing
Discover the profile of a typical Digital TV subscriber or those who are most likely to own a pet. Test new idea’s; the likelihood of people purchasing a particular product and how much are they willing to pay?
Brand Tracking
Measure the awareness or propensity to purchase a particular brand or product over a period of time and the affects of advertising and media exposure on purchase behaviour or usage.
Customer Satisfaction
Measure the satisfaction of your brand or service and benchmark against similar brands or companies.
Pre and Post Testing
Particularly useful for measuring the impact of advertising campaigns or sponsorship, by gauging awareness or knowledge before and after a particular event.
Political Polling
Measure the present and past voting intentions of the general public and determine which policies or political figures are influencing the general public’s voting position.
Learn more about: Omni case studies, Types of clients
