OMNIBUS
Methodology
- CATI (Computer Aided Telephone Interviewing)
- 1000 adults aged 18+
- A nationally representative sample of GB adults is interviewed using random digit dialling methodology.
- Quotas are set on age, gender and government office region. Interviews are conducted across the country and data is weighted to be representative of all adults 18+ in Great Britain.
ICM is a member of the British Polling Council and abides by its rules. Click here for further information www.britishpollingcouncil.org
Timings
ICM offer at least 2 surveys per week:
- Mid week (Questions by Wednesday morning, results by Friday)
- Weekend (Questions by Friday morning, results by Monday)
Please see also: Benefits and Cost structure
