OMNIBUS
Quality telephone research
The ICM telephone omnibus, established in 1998 has a proven track record of high quality research. Each survey involves interviewing a representative sample of the GB adult population and has provided political party support estimates within 1.5% of the final outcome in each of the last three general elections.
Fastest turnaround
ICM Conduct the fastest and most frequent telephone omnibus surveys in Great Britain.
Cost effective research
By sharing the costs with other clients, the costs are often far less than a bespoke, custom designed survey.
Clients can ask as few or as many questions as desired and costs are calculated on a cost per question basis.
Please see also: Methodology and timing and Cost structure.
See how we can help with Reporting and Analysis, Standard Demographics.
