HOW WE HELP - REPORTING & ANALYSIS

OMNIBUS

On every omnibus a wealth of demographic information is collected. Clients can pick and chose which demographics they would like their data cross analysed by. As standard Gender, Age, Social grade and basic Regions are included as cross breaks.

Clients can choose the cross analysis they require from the following, as well as cross-analysis between commissioned questions:

  • Age
  • Sex
  • Social class
  • Standard geographical regions (x5)
  • Full government regions (x11)
  • ITV Regions
  • Housing tenure
  • Working status
  • Marital status
  • Internet access
  • Cars in the household
  • Level of education
  • Presence & age of children
  • Main grocery shopper
  • Taken foreign holiday  in last 3 years
  • Ethnicity

As standard data tables are delivered PDF but ICM can also produce tables in Excel, Word and Winyaps. If the client wishes to be able to conduct their own analysis an SPSS or ASCII file can be delivered.

In addition to data tables, ICM are able to create summary reports and presentations for an additional fee. Find out how we can also help with Questionnaire Design.