ONLINE OMNI - METHODOLOGY & TIMINGS

OMNIBUS

Methodology

  • Online – Self completion
  • 2000 adults aged 18+ representative of GB
  • Invitations to complete each survey are emailed to members of the ICM Online Panel, who have signed up to participate in online research.
  • The ICM Online Panel consists of over 100,000 people across GB.
  • The data is also weighted to the profile of GB, to provide a representative sample.

ICM is a member of the British Polling Council and abides by its rules. For further information please visit www.britishpollingcouncil.org

Timings

ICM currently offer a weekly or ad hoc omnibus service with timings as follows: 

  • Weekly - Questions by Thursday results by Monday.
  • Ad hoc - Can start anytime; 4 day turnaround (Minimum of 12 questions required).

Please see also: Benefits and Cost structure