OMNIBUS
Methodology
- Online – Self completion
- 2000 adults aged 18+ representative of GB
- Invitations to complete each survey are emailed to members of the ICM Online Panel, who have signed up to participate in online research.
- The ICM Online Panel consists of over 100,000 people across GB.
- The data is also weighted to the profile of GB, to provide a representative sample.
ICM is a member of the British Polling Council and abides by its rules. For further information please visit www.britishpollingcouncil.org
Timings
ICM currently offer a weekly or ad hoc omnibus service with timings as follows:
- Weekly - Questions by Thursday results by Monday.
- Ad hoc - Can start anytime; 4 day turnaround (Minimum of 12 questions required).
Please see also: Benefits and Cost structure
