OMNIBUS
The ICM Online omnibus is the ideal research vehicle for:
- Research among hard to reach groups
- Research requiring multimedia e.g. Images, video and sound
- Product pack testing and shelf displays
- Complex questions / sorting and ranking exercises
- Longer series of questions
Quality Online Research
ICM have developed some leading edge data control procedures to ensure our online omnibus surveys deliver the highest data quality.
For a demonstration of ICM’s online survey capabilities click here
Cost effective research
By sharing the costs with other clients, the total investment is far less than a bespoke, custom designed survey. Clients can ask as few or as many questions as you wish so you only pay for the questions you ask.
Please see also: Methodology and timingsand Cost structure
See how we can help with Reporting and Analysis, Standard Demographics.
