OMNIBUS
Reputation and Experience
The ICM brand has become synonymous with authoritative, reliable high quality research and is respected throughout the research and media industry. In 2006 over 100,000 people were interviewed as part of the ICM Telephone omnibus alone.
Speed
ICM conduct the fastest and most frequent omnibus surveys in GB. Surveys run regularly and have set time tables which help clients plan research and media communications programmes.
View Timings for: Telephone; Online; Face-to-Face
Cost Effective
Because the set-up costs for the survey are shared by several clients the price for adding questions is considerably lower than commissioning a stand-alone piece of research.
View Costs for: Telephone; Online; Face-to-Face
Methodology
ICM’s proven methodology provides clients with accurate, reliable and representative results from which to base decision making and structure media releases. Choose between Online, Telephone or Face-to-Face.
View Methodology for: Telephone; Online; Face- to-Face
Full Executive Support
Our experienced research team provide full support from the start to completion of your research project and offer guidance on: the most suitable methodology; questionnaire design; data analysis and reporting of results.
Find out how we can help with Questionnaire Design or learn more about Reporting & Analysis.
