OMNIBUS
General
An Omnibus is a syndicated multi client survey run regularly among a nationally representative sample of the general public. It is specifically designed to reduce the costs of high quality market research and included in the price are the set up fees, classification questions and tabular analysis.
Confidentiality
The results for questions remain fully confidential and are not shared with other clients on the omnibus. The only questions which are shared are the demographic questions which clients can pick and chose as cross breaks within the data tables.
Deliverables
ICM deliver the results of the research within a set of data tables which illustrate the answers to questions and also show the breakdown by demographic sub groups such as Gender, Age and Region etc. Clients may specify how they would like the tables to look and any additional tabular analysis is free of charge. ICM can also conduct reporting and interpretation on client’s behalf for a small additional cost.
Building Samples
ICM interviews 1000 adults nationally representative on each wave of omnibus research. By conducting more than one wave of research it is possible to build up sizeable samples within subgroups very cost effectively i.e. all those aged 18-34.
Learn more about: When is an Omnibus Used?, Omni case studies, Types of clients
