OMNIBUS
Methodology
- CAPI (Computer Assisted Personal Interviewing)
- 1000/1500/2000 adults aged 15+ representative of GB
- Interviewing areas are selected on a random location basis.
- Quotas are set on age, gender, region and working status and data is weighted to be nationally representative of the profile of GB adults.
ICM is a member of the British Polling Council and abides by its rules. Click here for further information www.britishpollingcouncil.org
Timings
ICM’s CAPI omnibus runs every week with 1000/1500/2000 adults.
Questions are required on Tuesday and there is a 10 day turnaround with data available on the following Friday.
Please see also: Benefits and Cost structure
