FACE-TO-FACE OMNI - METHODOLOGY & TIMINGS

OMNIBUS

Methodology

  • CAPI (Computer Assisted Personal Interviewing)
  • 1000/1500/2000 adults aged 15+ representative of GB
  • Interviewing areas are selected on a random location basis.
  • Quotas are set on age, gender, region and working status and data is weighted to be nationally representative of the profile of GB adults.

ICM is a member of the British Polling Council and abides by its rules. Click here for further information www.britishpollingcouncil.org

Timings

ICM’s CAPI omnibus runs every week with 1000/1500/2000 adults.

Questions are required on Tuesday and there is a 10 day turnaround with data available on the following Friday.

Please see also: Benefits and Cost structure