FACE-TO-FACE OMNI - BENEFITS

OMNIBUS

The ICM CAPI omnibus runs every week with 2000 GB adults 15+ and interviews are conducted Face-to-Face in home with respondents.

ICM’s CAPI service delivers a nationally representative sample of Face-to-Face interviews and also provides the ability to show stimulus such as images, video and sound clips.

Please see also: Methodology and timingsand Cost structure