OMNIBUS
Climate change tracker – GB Telephone Omnibus
This study on behalf of a government department has been running since 2003 and is conducted every six months. 3000 interviews with adults 18+ are asked on each wave to gauge awareness and attitudes towards climate change, perceived impact and measure change in public behavior.
Ad testing – GB Online Omnibus
A large multi media company wished to test awareness, appeal and interest in a recently launched rival company. Using the ICM Online Omnibus, a range of advertising material was shown, including Newspaper ad’s, TV ad’s, Radio ad’s and Billboards.
PR Activity – Global Omnibus
A well known FMCG company conducted the same survey in six European countries (GB, France, Germany, Italy, Spain and the Netherlands), to generate publicity material for a subsequent European wide advertising campaign. A total of 6000 people were interviewed using an Online methodology.
Learn more about: When is an Omnibus Used?, Types of clients
