THE GUARDIAN VOTING SERIES

MEDIA CENTRE

Voting Intentions

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Method Sample
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Fieldwork
Dates
CON LAB LIB OTHER CON
LEAD
Face-to-face n/a Nov, 1996 38% 36% 23% 2% 2%
Face-to-face 1347 7-8 July, 1995 32% 47% 17% 3% -15%
Face-to-face 1418 4-5 August, 1995 31% 48% 17% 5% -17%
Face-to-face 1373 8-9 Sept, 1995 31% 48% 17% 4% -17%
Face-to-face 1461 6-7 Oct, 1995 29% 49% 17% 5% -20%
Telephone 1231 3-5 Nov, 1995 30% 47% 19% 4% -17%
Telephone 1201 8-9 Dec, 1995 31% 48% 16% 4% -17%
Telephone 1200 6-7 Jan, 1996 26% 48% 22% 4% -22%
Telephone 1200 2-4 Feb, 1996 31% 47% 19% 4% -16%
Telephone 1200 2-4 March, 1996 31% 45% 20% 4% -14%
Telephone 1200 12-13 April, 1996 29% 50% 17% 4% -21%
Telephone 1200 3-5 May, 1996 28% 45% 21% 5% -17%
Telephone 1200 31 May-2 June, 1996 30% 46% 19% 5% -16%
Telephone 1200 5-6 July, 1996 30% 45% 21% 4% -15%
Telephone 1200 2-3 Aug, 1996 33% 45% 19% 3% -12%
Telephone 1200 6-7, Sept, 1996 32% 47% 16% 5% -15%
Telephone 1200 4-5 Oct, 1996 31% 49% 16% 3% -18%
Telephone 1202 1-2 Nov, 1996 34% 47% 15% 4% -13%
Telephone 1200 29 Nov-1 Dec, 1996 31% 50% 15% 4% -19%
Telephone 1201 3-5 Jan, 1997 31% 48% 16% 4% -17%
Telephone 1199 31 Jan-2 Feb, 1997 32% 48% 15% 4% -16%
Telephone 1201 28 Feb-2 Mar, 1997 30% 48% 16% 6% -18%
Telephone 1200 29-31 March, 1997 32% 46% 17% 5% -14%
Telephone 1022 6-7 April, 1997 34% 46% 15% 5% -12%
Telephone 1007 13-14 April, 1997 31% 45% 19% 5% -14%
Telephone 1004 20-21 April, 1997 37% 42% 14% 6% -5%
Telephone 1555 29-30 April, 1997 33% 43% 18% 6% -10%
GENERAL ELECTION RESULT - 1 May, 1997 31.4% 44.4% 17.2% 7% -13%