HOW WE INTERVIEW
Online Surveys – A new set of rules!
A gold rush, triggered by booming demand for online research has left the sector resembling “the Wild West”, according to the ARF President, Bob Barocci. “Anybody who has the technological capability seems to be using it to provide research”
Through NewVista, ICM leads a new generation of online research providers. Simply, we pay our respondents well, for carefully considered answers and our quality control procedures ensure respondents play fair with us. For more information please read IJMR and JAR articles (pdfs)
Our panel of 100,000 people from across the UK is profiled by a wide range of demographic and consumption variables and are interviewed using market leading online questionnaire and analysis software.
To find out more visit NewVista or click here to see an example online questionnaire.
