GLOBAL
Successful international market research requires a blend of open-mindedness, pragmatism and above all, plenty of hands-on experience. ICM brings these elements together to deliver multi-country research programmes which enable our clients to address business critical issues both locally and globally.
Our international network is flexible. We are not compelled to work with local subsidiaries or franchisees. We select local partners based on quality, track record and compatibility.
For qualitative work we will always send a team member to brief the local partner and engage in the local fieldwork process.
For both qualitative and quantitative research purposes we will, wherever possible, seek to obtain the benefits of gaining first hand experience of local markets and meeting local stakeholders.
