BUSINESS SECTOR
ICM’s consultants help retailers understand customer experiences at key touch-points - in the store itself and through external service channels - to provide insight and guidance to maximise sales opportunities and build enduring relationships.
"These days consumers are faced with a proliferation of products and services via a number of different channels, most notably on-line. A clear understanding of the key drivers of choice and preference – for product, service, brand and channel - are essential for today’s retailers to succeed in a fast-moving and highly competitive environment”. Steve Parker, Director of Retail Research, ICM
How we help our retail clients:
- Insight on customer relationships
- Understanding the ‘virtual’ store and the online high street
- Evaluation of new formats
- Brand health monitoring
- Market profiling and segmentation
- Benchmarking customer value and key behavioural drivers
- Post sales customer care
- Communication effectiveness
- Service delivery audits
Please click here to find out more about ICM Retail or view the latest Retail Week ICM Polls.
