BUSINESS SECTOR
We have a team of dedicated consultants who focus solely on the retail sector.
We help retailers understand how people use with their sales channels, products and services, how their customers interact with staff and how the overall experience leaves them feeling. We provide market sector insight on structure, brand equity, customer ‘value’ and identification of strengths, weaknesses, opportunities & potential threats.
By using the most suitable quantitative or qualitative techniques we provide feedback that enables retailers to make confident and informed decisions on strategic and tactical planning issues.
We have wide experiences in all major retail sector research disciplines - both at the store and remotely from it - including evaluation of new store formats, customer satisfaction measurement, brand health monitoring, market segmentation studies, mystery shopping and the role & impact of the on-line retail environment.
We have a long-standing relationship with Retail Week to provide feedback on topical issues in the retail sector on a regular monthly basis. Recent poll findings are archived for easy reference.
Please contact us to find out more about ICM Retail or click here if you would like to meet the team.
