BUSINESS SECTOR
ICM is one of the most respected names in opinion polling. 30 years of experience in this area is testament to the reliability of our polls and our ability to give a real insight into the issues of the day.
“Nick Sparrow, has a decent claim to be the founder of modern thinking about how best to read public opinion”
Tim Hames writing in The Times
We received the Market Research Society’s Silver Medal for our work to improve the accuracy of the polls; methods which made us the most accurate pollster for a decade; now copied by others operating in this field.
From focus groups, to polls conducted on our omnibus service, to multinational polls, we aim to uncover what voters really think about the issues of the day.
ICM is a founder member of the British Polling Council, and abides by its rules.
Please contact us to find out more about ICM Polling
