BUSINESS SECTOR
Our financial consultants blend industry expertise with fresh thinking to deliver innovative and practical solutions to business problems. We help our clients create and evaluate products and campaigns that engage customers and have an impact on the bottom line.
“How people buy financial services, why they buy and who they buy from is rapidly changing. Our challenge has been to understand the new set of rules that determine business performance and provide clients with useable business knowledge and tools”. Steve Ogborn, Head of ICM Financial
Some of the ways we help clients …
- Strategic and tactical evaluation of Brands & Advertising
- Advertising & marketing & communication strategies – from idea generation, concept preference, through to market performance evaluation
- Creative design, price & choice modelling
- New product & service development
- Customer commitment & churn evaluation & modelling
- Key touch point evaluation (CET)
- Customer segmentation
- Business placing by brokers and IFA’s
- Market landscaping & dynamics
Please contact us to find out more about ICM Financial or click here if you would like to meet the team.
