ANALYTICS
Q. What is Maximum Difference Scaling?
A. A method of establishing the relative importance or preference of a number of items
Q. When would you use it?
A. Maximum Difference Scaling can be used in a range of settings e.g. determining the importance of features of a new product
Q. What are the advantages?
A. It provides a more discriminatory analysis than asking a direct question especially when a large number (up to 30) of items are to be tested set
Q. Any disadvantages?
A. Takes slightly longer to complete than direct questioning
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