ANALYTICS
Q. What is correlation analysis?
A. Correlation analysis looks at the indirect relationships in survey data
Q. When would you use it?
A. To objectively establish which variables are most closely associated with a given action or mindset
Q. What are the advantages?
A. It can provide a more discriminatory analysis than asking a direct question
Q. Any disadvantages?
A. Has potential shortcomings when dealing with mixed scales
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