ANALYTICS
Q. What is Conjoint Analysis?
A. In simple terms conjoint analysis (derivation considered jointly) requires respondents to trade off one set of features or attributes against another to determine their relative importance.
Q. When would you use it?
A. When you need to predict respondent choice when selecting a product or service e.g. selecting a new mobile contract
Q. What are the advantages?
A. Conjoint is ideal if you need to test a complicated multi level product or service
Q. Any disadvantages?
A. Not ideally suited to a telephone fieldwork approach
