ANALYTICS
Q What is CHAID?
A CHAID stands for CHi-squared Automatic Interaction Detector. It is a technique that detects interaction between variables.
Q When would you use it?
A It is used to identify discrete groups of consumer and predict how their responses to some variables affect other variables
Q What are the advantages?
A Highly visual output, no equations.
Q Any disadvantages?
A Needs large sample sizes to work effectively
